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PhonePe has introduced an insurance coverage, in partnership with ICICI Lombard General Insurance, for travellers attending the Maha Kumbh Mela, being held in Uttar Pradesh, India from 13 January to 26 February 2025.
The payments firm has described the coverage as a “first-of-its-kind”.
The Maha Kumbh Mela is a major spiritual event that attracts millions of devotees from around the world.
The insurance plan is designed to provide financial security to meet the needs of travellers.
This coverage offers two options – Rs59 for travellers by train or bus and Rs99 for those flying domestically.
The coverage includes hospitalisation, doctor consultations, outpatient treatment, personal accident cover, and loss of checked-in baggage.
Additionally, it offers trip cancellation cover, missed connecting flight cover, and repatriation of remains.
The plan is available to users on the PhonePe platform until 25 February 2025.
PhonePe Insurance Broking Services CEO Vishal Gupta said: “This launch aligns with our commitment to being the most trusted platform for all insurance needs.
“We extend our gratitude to our strategic partner, ICICI Lombard, for collaborating with us to bring this innovative product to life.”
ICICI Lombard General Insurance Retail and Government Chief Anand Singhi stated: “We have partnered with PhonePe for this industry-first insurance offering because of their unparalleled reach and deep understanding of customer needs. Together, we aim to ensure that travellers to the Maha Kumbh Mela can focus on their devotional journey, knowing they are comprehensively protected against unforeseen risks.”
In December 2024, PhonePe launched a new dengue and malaria insurance plan. Starting at Rs59 per year, this plan provides up to Rs100,000 in coverage for medical expenses resulting from vector and air-borne diseases.
“PhonePe offers cover for India’s Maha Kumbh Mela attendees ” was originally created and published by Life Insurance International, a GlobalData owned brand.
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