Nemacolin Named the Official Resort of West Virginia Athletics – West Virginia University Athletics

MORGANTOWN, W.V. – West Virginia Athletics and Nemacolin announced today that the Farmington, Penn., resort has been named the “Official Resort of West Virginia Athletics” in a partnership facilitated by athletics multimedia rights holder Mountaineer Sports Properties.
 
A resort like no other, Nemacolin has been creating magical moments in Pennsylvania’s Laurel Highlands since 1987, and now offers never-ending amenities including accommodations, private lodging, five-star dining, a spa and wellness center, exquisite resort pools, two championship golf courses, an outdoors club featuring fishing and sporting clays, and a casino.
 
“Nemacolin is absolutely beautiful and a gem in the Laurel Highlands,” WVU Vice President and Director of Athletics Wren Baker said. “WVU Athletics is so lucky to have Nemacolin almost in our backyard, and we look forward to working with the resort for many years to come. I strongly believe this partnership is a huge win for both sides.”
 

In addition to its designation as the Official Resort of the Mountaineers, Nemacolin became one of four Gold & Blue Partners – a status reserved for WVU Athletics’ top corporate partners.
 

As a Gold & Blue Partner of the Mountaineers, Nemacolin will be featured on field-level signage at Milan Puskar Stadium and will have the ability to use WVU logos and marks in Nemacolin marketing and promotional materials. The Nemacolin brand will also be featured on napkins and cups in all premium areas at West Virginia football and basketball contests.
 

“At Nemacolin, we are committed to creating exceptional experiences—not only for our guests but also for the future leaders of the hospitality industry. Partnering with West Virginia University and WVU Athletics allows us to support education while celebrating the passion and tradition of Mountaineer sports. This collaboration deepens our connection to the university and the community, and we look forward to seeing it create new opportunities for students and athletes alike.” – Maggie Hardy, Owner & CEO of Nemacolin
 
In addition to their support of WVU Athletics, Nemacolin also recently contributed a multi-million dollar investment to West Virginia University to provide scholarships and residency internship stipends for Hospitality and Tourism Management students and encourage the growth of the program with new facilities and two new professorships within the John Chambers College of Business and Economics.
 

“We’re thrilled to have Nemacolin join the Mountaineer family as a Gold & Blue Partner and the Official Resort of WVU Athletics,” said Evan Hawkins, General Manager of Mountaineer Sports Properties. “Their commitment to providing an incredible experience for Mountaineer fans, WVU students and members of the Morgantown and surrounding communities is unmatched.”
 
Mountaineer Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for West Virginia Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the Mountaineers.
 
About Nemacolin
A getaway like no other, Nemacolin resort has been creating magical moments in Pennsylvania’s Laurel Highlands since 1987. The four-season playground across more than 2,200 acres in southwestern Pennsylvania, showcasing a range of Forbes Travel Guide’s award-winning accommodations from the grandeur luxury of The Chateau and the modern sophistication of Falling Rock to the elevated luxury of The Grand Lodge, The Homes, and The Estates. With magic all around, Nemacolin comes to life with showstopping dining and lounges, two Pete Dye-designed championship golf courses, the award-winning Woodlands Spa, a Holistic Healing Center, Orvis-endorsed fly fishing, and a collection of outdoor activities. Highlights include snow sports, shopping, wildlife experiences, art tours, magical seasonal events, and fun for all. Nemacolin also boasts a private airstrip and 35,000 square feet of space for meetings and special events, making this resort the ideal choice for everything from weddings to corporate retreats.
 
About West Virginia Athletics
The Department of Intercollegiate Athletics at West Virginia University sponsors 18 varsity sports with more than 500 student-athletes competing in baseball, men’s and women’s basketball, women’s cross country, football, men’s golf, women’s gymnastics, women’s indoor and outdoor track, rifle, men’s and women’s soccer, men’s and women’s swimming and diving, women’s tennis, women’s volleyball, women’s rowing and wrestling. As a member of a Power 4 conference, WVU Athletics competes in the Big 12 Conference in all sports except men’s soccer (Sunbelt Conference) and rifle (Great American Rifle Conference) and strives in its athletics program for national excellence and prominence.
 
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.